A daily look at life on the job by TIME's Lisa Takeuchi Cullen

Hot Asian actors want you to vote!

Did you know young Asian-Americans are the demographic least likely to vote? Only 34% of those betwen 18 and 25 make it to the polls.

I didn't, either, until I saw this ad from MTV's Choose or Lose campaign:

I think the creators have successfully gathered every young actor of Asian descent for this slickly produced spot. (I recognize a couple of the faces, and I've heard of Russell Wong—but then again, I'm not the target demo.) Apparently, it takes their combined forces plus the aesthetic influence of manga and sci-fi video games to get this population to their voting centers. Sad. But if it works, hey.

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