How Consultants Earn Their Keep

Last year, my company hired the consultancy firm McKinsey to--okay, I don't pretend to know what exactly they do. They buzzed around the offices for some time and when they left, a bunch of people were laid off. But they left behind this gem:

My company paid God knows what for their services, and this is what we get: an Idea Prioritization Matrix. I can barely spell it, let alone divine what it means. I'm going to fill in the blanks with a big fat marker. I believe I'll start with the upper right quadrant, in which I shall write, "LUNCH." Tell me what else I should write and where; I'll fill it in and photograph it for a future post.